ING's eZonomics website, incorporating weekly newsletter and social media feeds, was a consumer-facing project embedded in ING Global Research, London UK.

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The aim of eZonomics was to "make economics (and personal finance) easy" by educating consumers about behavioural economics. I was a full-time writer/editor on the site for four years.

 

We produced research-based content, in digestible, user-friendly articles, advice columns, slideshows and videos, to help current and prospective customers of ING Bank learn to manage their money better.

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The project concluded in 2019, after running successfully for some years, with content and resources folded into the broader ING Think programme.

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